Almost 80 years ago, Martin Matsbø (a cross country skier), Børje Gabrielsson (a pharmacist), and a group of scientists and chemists came together to create the best ski wax in the world. Sparked by the love of skiing, they went to work to find a way to master all types of snow. 

A couple of years and thousands of experiments later, the first range of ski wax that could prepare your skis for all snow conditions were ready. The Swix brand and product range with the iconic colour system launched November 28th 1946, and instantly became the preferred brand for the world’s top skiers – with the recreational skiers being swayed soon after.

As the years have passed, we have continued to perfect what we started out with, and have expanded our offering into both technical performance sports  equipment and apparel. Everything to help you get the most out of your passion – by showing up, perfectly prepared, every time.